As a competitive figure skater and high-level rugby player, I learned early what it takes to build strength, push limits, and keep showing up. Movement has always been part of my life, and so has understanding what we need from the clothing we train in.

Later, as a personal trainer, I saw a recurring frustration. Women experiencing knee discomfort during training relied on sleeves that were often bulky and inconvenient. My clients were constantly adjusting, removing, and repositioning them, interrupting the very workouts those sleeves were meant to support.

Those questions became the foundation of Flipactiv. I set out to reimagine activewear with thoughtful, integrated solutions that make support a seamless part of getting dressed and getting stronger.

Every idea starts with the women wearing it: your movements, your challenges, and the strength you're working toward. I believe activewear should do more than look the part. It should earn its place in every workout. I built Flipactiv to help women lift heavier, train smarter, and step into their next chapter feeling unstoppable.